About Floral Laurel

Floral Laurel is fine jewelry crafted with joy by me, Laurel! I took up metalwork in 2017 as a way to balance the stress of finishing my dissertation. I have been making things for as long as I can remember, but something about working with metal just seemed like magic. In 2023, I started Floral Laurel to share that magic with others.

As the name suggests, I take inspiration from the shapes found in nature. But Floral Laurel is also a nod to my love of decorative things. We often characterize ornamental objects as either useless or unnecessary, but I believe they are precisely the things that bring delight to our lives. Creating objects of beauty that will be worn and treasured genuinely gives me great joy. This is why I say that everything I make is crafted with joy in San Francisco!

All pieces are handmade by me in my studio. I use traditional hand-forging techniques so each piece is individually made. I typically devote several hours to each and every piece I produce. When it would benefit the wearability and usability of the item, I incorporate manufactured chains, clasps, and other findings.

I am a one-woman business. The proceeds go to supporting the purchase of tools, materials, and overhead costs. I calculate the price of individual items based on the cost of the materials and time that went into making them.